A major motivation in implementing the strategic plan was the Board's recognition of the need to more effectively position PCR to respond to rapid and dynamic changes in healthcare. It has been a major challenge responding to trends and strengthening the organization to carry out its mission. The following is a summary of strategic plan activities:

Increase awareness of PCR's mission and the value of WOCN service

WOCN plans to raise its profile within the medical and the general communities and make a strong case for the value of WOCN services to the "bottom line."

PCR will develop a general use brochure explaining WOCN services and their importance to the healing process. We will increase exposure through presence at health and community fairs, ads in selected publications and educating public officials. We will evaluate the content of Timely Topics and seek member opinions.

2007 Activity:

• Brochure available on WOCN member web site (WOC Nurse: Addition to the Healthcare Team)
• Timely Topics converted to web site publication starting Fall 2008

2008 Activity:

• Update and revise New Member Packet by March 31, 2008
  • Membership packets completed and mailed in August 2008

2009 Activity:

• Feedback from new members on use of Membership packets
  • Feedback response less than 1%
  • BOD will provide information on PCR web site as the expense of printing and mailing brochures is cost prohibitive

2010 Activity:

• Excellent turnout at Annual Conference in San Francisco

Enhance networking opportunities for patients, nurses, other medical professionals and the general public.

PCR will improve its already well-constructed web site by expanding its links to other nursing and health organizations and seek reciprocal links on their websites. A "patient" button will be added to direct patients quickly and easily to resource information and web links. We will also consider the feasibility of "Ask the Nurse" content on the web.

2007 Activity:

• PCR Web site updated on a regular basis
• Over 100 PCR web links
• Patient Button still being considered
• 'Julie's Computer Tips' available on PCR web site
• Blast emailing for urgent membership updates
• 232,543 hits on the PCR web site between June 2007 and March 22, 2008
• First Time Attendees to conferences are recognized during conference and receive a PCR watch

2008 Activity:

• Patient Button on web site still pending
• Awards Archive Page still pending

2009 Activity:

• Awards Archive page to be coordinated between Historian, Communication Coordinator and Scholarship Committee Chair - reconstruct past awards and maintain updates - still pending
• WOCN relates that the region will assume full ownership of PCR scholarships - WOCN will no longer provide management for regional scholarships
  • Expansion of managing scholarships will increase VP, Treasurer, and scholarship Chair responsibilities in order to be accountable to PCR members and WOCN
    • Criteria for scholarships still pending

2010 Activity:

• New Scholarship Chair appointed
• Final Draft of Gene Galindo Fund completed

Enhance the value of the WOCN - PCR educational experience

PCR will use previous feedback and comments from the 2006 member survey to enhance the value of conferences. PCR plans to attract a wider range of participants by diversifying content to include both basic and advanced practice, repeating selected sessions and offering incentives to first-timers. Programs will emphasize evidence-based practice, and cover both home care and legal aspects of practice. PCR will contact selected schools to determine how PCR can assist in improving curricula and provide career information to undergraduates and students in graduate programs.

2007 Activity:

• Donna Lockhardt met with Dean Marilyn Newhoff, San Diego State University College of Health & Human Services to explore opportunities for PCR to enhance the nursing curriculum - PCR will expand collaboration with other schools of nursing
• Volunteer List available for follow-up by President
• Reduced fee for first time attendees at conferences being considered
• Conference content continues to expand

2008 Activity:

• Gene Galindo Memorial Fund award criteria to be completed by March 31, 2008

2009 Activity:

• Draft guidelines available for BOD and Membership comment at the 2010 conference
  • Memorial Fund criteria - draft approved by Galindo estate

2010 Activity:

• Gene Galindo Fund, Scoring Criteria and Application ­ to be presented to members in January 2011

Increase the Active and Associate membership in WOCN - PCR by 10% in 2007

PCR plans to increase contacts and support to new members, including sponsoring newcomer activities at conferences, strengthening the Mentor program, emphasizing standards of practice and importance of the mission, vision and values. PCR will strengthen its relationships with Peer Support Groups through e-mail, phone and on-site visits from PCR liaisons, and identifying issues of concern through surveys. PCR will strive for greater attendance at member meetings by keeping a tight time schedule, conducting meetings in mid-afternoon and offering incentives. We will explore ways the WOCN Society (national) can help promote PCR

2007 Activity:

• 40 first time attendees to 2007 WOCN conference
• Over 75 members attended the PCR social at WOCN conference 2007 in Utah
• WOCN forwarding current membership roster at least quarterly and one copy of new grad roster
• Current Membership 468 (March 2008) an increase of 67 new members from January 2007 (14.3% increase in membership ­ system for tracking membership on a regional basis with WOCN)

2008 Activity:

• Follow-up on lapsed PCR memberships by Membership Coordinator
• Follow-up on all First-Time Attendees to PCR conferences and WOCN conferences from the PCR region by Membership Coordinator
  • Membership Chair provided packets to all first-time attendees in August 2008

2009 Activity:

• Membership Coordinator developed form for tracking First-time attendees at all conferences and this form will facilitate sharing of information in a timely manner for follow-up
• PCR now contracts with InterCall (WOCN vendor) for conference calls at a significant savings
• Current membership 431 as of December 2009

2010 Activity:

• Over 90 members attended the social at WOCN Conference June 2010
• Current membership 459 as of December 2010 (@1%) increase in membership from December 2009)

*Important to note that WOCN calculates membership rebate payment to PCR based on the region's current membership in June annually - it is important for member to renew or start new memberships prior to June 1 of each calendar year - this rebate payment is significant!!.

Advocate for greater use of "evidence-based" practice

Continue to provide guidance to physicians, patients, colleagues, government and private/not-for-profit providers on selection of treatment based on solid research; develop fact sheets on commonly used and misused procedures for treating wounds, ostomies and incontinence.

2007 Activity:

• Evidenced-based fact sheets available on WOCN website

2008 Activity:

• Peer Group Support Fund criteria and application form approved March 2008
  • Peer Group Support Fund application form available on PCR web site

2009 Activity:

• PCR president participated in developing 'PIE' (Portable Instruction Education - for wound, ostomy and continence care) for home health agencies through WOCN and the product available for purchase through WOCN
• No applicants for Peer Group Support Fund

2010 Activity:

• No applicants for Peer group Support Funds
• Barbara bates-Jensen received the WOCN Research Manuscript Award 2010

Increase effectiveness of PCR's legislative alert system

PCR plans to augment WOCN Society national legislative advocacy by recruiting additional "eyes" to spot legislation. The alert system will develop effective tracking of responses to requests for member help. PCR will research opportunities to partner with organizations having similar legislative interests, and incorporating web-based programs that allow members direct access to legislators.

2007 Activity:

• One NIWI scholarship recipient in 2007 who will work with the Government Affairs Chair starting June 2008

2008 Activity:

• President/designee to follow-up on scholarship recipients to ensure PCR required commitments are met
  • Donna Lockhart appointed to follow-up on scholarship recipients
• Competitive Bidding for Home Health delayed
• Physician/APRN fee cuts removed and a 1.1% increase in effect

2009 Activity:

• One recipient of NIWI scholarship in 2009
• Low response to scholarships - awaiting Scholarship Chairperson's recommendations for future fund usage

2010 Activity:

• One recipient of NIWI scholarship in 2010
• New Scholarship Chair appointed August 2010

Make the structural and functional changes necessary to implement the strategic plan

PCR will undertake a dynamic leadership recruitment process with the help of Peer Support Groups and follow-up on survey respondents who expressed an interest in local, regional and national service. PCR's critical mission and future plans can only be achieved with the support of our members.

2007 Activity:

• Follow up by President to first time attendees and volunteers

2008 Activity:

• Vice President to be actively involved with Peer Groups starting April 2008

2009 Activity:

• P&P changes approved changing conferences to annually
• Annual Conference started 2009
• Nominations for BOD positions on web site implemented
• Voting online started September 2009
  • By-Law changes approved October 2009
  • Nominations approved November 2009
• WOCN has approved PCR to assume full ownership and management of PCR scholarships - PCR developing process for management
  • Scholarship criteria pending

2010 Activity:

• New Parliamentarian appointed August 2010 to focus on policy review with recommendations
• Online registration for annual conference started last quarter of 2010 (first time)

Respectively,
Joyce Moss, President PCR/WOCN